The Mission of the Destination Downtown Newton Alliance is to advance the vibrancy, vitality, and prosperity of the downtown district and community.
The Alliance is comprised of retailers and restaurants who focus on community celebrations, family-friendly programming, business promotions, and signature events.
The Alliance collaborates with Supporting Partners (City of Newton, Main Street, Community Schools, and the Iowa Speedway, among others) in an effort to: bridge communications with other stakeholders, create efficiencies, and achieve common goals. Arts organizations, healthcare, and professional service providers within the district are invited to join the group as a Service Partner and encouraged to participate in alliance activities.
Attract Newton residents and tourists with a unique shopping destination and memorable events.
Support each other for the benefit of the district as a whole.
Be a positive influence within and outside the downtown district.
Grow over time to expand its boundary and member base.